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Brokering Businesses on LinkedIn: The Dos and Don’ts

If you’re not taking advantage of the massive business brokerage market on LinkedIn, you’re missing out on a significant opportunity to connect with potential customers and make new sales. However, as with anything else in business, there are some do’s and don’ts to consider when brokering businesses on LinkedIn to ensure that your experience meets your expectations. Here are three things you should do and three things you should avoid when trying to broker businesses on LinkedIn.

Do use the right keywords in your profile

When you’re trying to broker businesses on LinkedIn, one of the most important things you can do is use the right keywords in your profile. This will help ensure that you come up when people are searching for someone with your skills and experience. Remember your target audience and the buyer’s journey when deciding what your keywords will be. Doing so will enable you to carefully construct a successful message so you can increase your chances of success.

Do read all messages carefully

It’s important to be professional when brokering businesses on LinkedIn. This means reading all messages carefully before responding. This way, you can make sure that you understand the other person’s needs and can provide the best possible service. Once you have an understanding of their pain points, you can construct responses that will enable you to move forward towards a successful close.

Don’t forget the basics

Just because you’re using a social media platform to broker a business deal doesn’t mean you can forget the basics of business etiquette. Be professional, courteous, and respectful of the other person’s time. Remember that you’re trying to build a relationship, not just close a deal. Consider whether or not your messages and interaction is worth the person’s time or not. If you can’t honestly answer yes to yourself, go back to focus on your keywords and target audience to ensure best results. Always keep in mind “why” questions such as, “why should someone respond?” or “why is this important to respond to?”. If it is worth a time investment to reply to the conversation, you’re one step closer to a closed opportunity.

Don’t be afraid to ask questions

When you’re trying to broker a business deal, it’s important to be clear about what you want and what you don’t want. LinkedIn is a great platform for this because it allows you to connect with people in a professional setting. However, there are some things you should keep in mind when using LinkedIn for business deals.
First, don’t be afraid to ask questions. The more information you are able to gather, the better off the conversation will go. You’ll be able to quickly sort through any issues that might arise with your brokerage process.
Secondly, seek out pain points and try to find solutions that will benefit both parties. In doing so, you will be able to customize your approach and increase the probability of success. Make sure you include these pain points with solutions when reapproaching the business deal so the other party feels heard.

Don’t send generic messages

If you want to connect with someone on LinkedIn so you can broker business, take the time to personalize your messages. Mention something you have in common such as a specific LinkedIn group, or why you’re reaching out to them without making the message a sales pitch. A generic message makes it seem like you’re just trying to add as many people to your network as possible, which is a turn-off.
Remember, you are reaching out to another human being – not a computer. If they don’t feel like the conversation is worth the time or energy, your leads will never convert.

Consider utilizing a digital marketing team

If you’re looking to broker business on LinkedIn, consider utilizing a digital marketing team. A digital marketing team can help you identify potential clients, craft custom messages, and track engagement. Plus, they can provide valuable insights into what’s working and what’s not.
Ready to get started, or have additional questions? Feel free to reach out to Revvnue’s team of experts for a FREE consultation >> https://revvnue.com/contact/
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