Key Takeaways Concerning Demographics for 2023 B2B Social Marketing:
- Instagram: 71% of 18-29 year olds use the platform
- YouTube: 70% of 18-29 year olds use the platform
- Snapchat: 69% of 18-29 year olds use the platform
- Facebook: 78% of those 65 and older use the platform
- LinkedIn: 39% of 18-29 year olds use the platform, compared to 49% of 30-49 year olds, 38% of 50-64 year olds, and 16% of those 65 and older.
- Overall social media usage increases with age: nearly 90% of 30-49 year olds use social media, compared to just under 80% of those 18-29 and just over 60% of those 50-64.
- Based on this data, LinkedIn is the premier social media for B2B companies looking to increase B2B sales opportunities.
Social media has become a crucial part of modern business as companies push their products and services onto platforms like Facebook, Instagram, and LinkedIn to connect with customers and promote their products or services. However, the demographics for 2023 B2B social marketing can vary significantly depending on the platform and the age range of the user, making this data important for B2B companies to be aware of these demographics when selling to other businesses. The last thing anyone wants is to shout into an empty hallway and not be heard.
According to data gathered from Sprout Social from 2022, the most popular social media platform among young people is Instagram, with 71% of 18-29 year olds using the platform. This is followed by YouTube at 70% and Snapchat at 69%. On the other end of the age spectrum, Facebook is still the most popular platform among seniors, with 78% of those 65 and older using the platform.
This leaves the question…
Where are decision makers spending the bulk of their time on social media?
While certain platforms may be more popular among certain age ranges, overall social media usage increases with age. Nearly 90% of 30-49 year olds use social media for business and their careers, compared to just under 80% of those 18-29 and just over 60% of those 50-64.
“LinkedIn is the best social media platform for B2B marketing because it’s strictly meant for professionals and business networking,” Noted SociallyBuzz who ran a similar data collection. “According to LinkedIn’s official marketing blog, 80% of B2B leads come from LinkedIn, which shows that LinkedIn is the best B2B social media platform.”
Understanding which platforms B2B target audiences are using will determine how effective a marketing campaign’s reach and success will be. By knowing which platforms and purposes are popular among their target audience, B2B companies can effectively reach and communicate with potential clients and partners.
If you are a B2B company looking to effectively utilize the age demographics for B2B social media marketing throughout 2023, Revvnue can help. We are a social media marketing agency that specializes in helping B2B companies generate leads and grow their businesses through targeted social media campaigns.
With our team of experienced social media professionals, we can help you create and implement a social media strategy that is tailored to your specific business goals and target audience. From creating engaging social media content to running targeted ad campaigns, we have the tools and expertise to help your business succeed on social media.
In addition to social media marketing, we also offer a range of other digital marketing services, including search engine optimization, email marketing, and content marketing. With a comprehensive approach to digital marketing, we can help your business reach its full potential online.
So if you want to take your social media marketing to the next level, consider working with the team at Revvnue. With our help, you can effectively reach and communicate with your target audience on social media, generating leads and growing your business in the process.
Contact us to get started today!