Digital marketing for B2B sales continues to evolve with new tactics and strategies popping up all the time. It can be hard to keep up with what’s relevant, but there are three technologies emerging technology trends improving b2b sales and driving overall ROI—social content marketing, mobile marketing, and email marketing—and they’re only going to become more valuable over time as consumers continue to rely on mobile devices and email more than ever before.
eCRM – Turn Customer Data Into Market Insights
Tools such as CRM software allow you to analyze your customer’s behavior with your company so that you can create personalized marketing campaigns. You can even sync that data with social media software to reach out to your customers when they’re most likely interested in what you have to offer. And don’t forget about web analytics, which let you measure how often people visit your website and what pages they land on most frequently. We recommend a CRM such as SharpSpring.
Social Video Content
Videos can be shared across all social platforms, such as LinkedIn, increasing your reach exponentially. Many of today’s most successful online marketing campaigns incorporate videos in a variety of ways—from Facebook videos that show how-to demos to native ads on YouTube or Instagram. According to research by Brightcove, a video platform provider, 43 percent of people are more likely to buy from a brand they follow on social media than those they don’t.
Work Smarter, Not Harder
Technology is evolving so rapidly that it can be hard to know where to start when deciding which technology tools are best for your company. Even if you start with a limited budget, there are many efficient and cost-effective tools for startups or growing businesses like yours that make life easier—and save time. To ensure you’re getting maximum bang for your buck, focus on three main areas of tech in which investment makes sense: CRM, analytics, and collaboration.
Are you ready to take your digital marketing for B2B sales to the next level? Contact us today to get started – your sales pipeline will thank you.